She was a secretary. She saw a need and saw that the market would be women, because secretaries were women.

She priced the product low enough so that secretaries could buy it out of the discretionary fund they had for office supplies, without needing approval from a man.

And she marketed the product in a bottle that looked like nail polish, so her customers would already be familiar with using it before they even tried it.

Smart!

Gilbert Gottfried’s Amazing Colossal Podcast