Blogging is its own form at this point. It isn’t an essay. Nor is it a scholarly article. It has no length requirements: a blog post can be a sentence, a paragraph, 500 words, twice that, or twenty times that. Neither does blogging come with expectations of frequency. Some folks blog daily; others multiple times a day; others twice a week; others unpredictably, as a kind of clearinghouse for random ideas or thinking out loud.
Blogging is the shaggy dog of internet writing. It’s playful, experimental, occasional, topical, provisional, personal, tentative.
— Brad East, Substack vs. blogging.
Yes to this. Also, blogging and posting to social media are different forms of expression. Twitter is obviously different, with its character limitations.
Interestingly, US newspapers from the 19th and early 20th centuries read like blogs. This was before newspapers standardized on the neutral voice from nowhere. They were livelier and had more personality.