Gentleman on Twitter posts his “sleep stack”—12 products and three practices he uses to sleep. Ryan Broderick is befuddled:

The “sleep stack” tweet has really thrown me. The fact the user tagged all the products he’s using. The fact he called it a “stack,” as in a “tech stack”. The fact other people in the replies are sharing their own “sleep stacks” as if this is totally normal. I think there’s a growing subset of people — especially in America — that want to both optimize and also commodify every part of their lives. I think some of these people feel a genuine discomfort when they do something that doesn’t involve spending money or buying products. Anyways, the best “sleep stack” I ever heard was from Steve Harvey back when he used to host a morning radio show and it was “a Benadryl and some silk underwear.”

The tweet..