If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.. Ads are serving us lousy, overpriced goods. (NYTimes / Julia Angwin).
Not covered in this article: Microtargeted ads are reportedly no more effective than contextual ads. So we’re giving up our privacy, advertisers are paying a premium, and the advertisers aren’t even making more money than they’d make if they just advertised their refrigerators against people searching Google for the word “refrigerator.”