It’s All Bullshit: Performing productivity at Google.
Journalist JS Tan, writing at The Baffler, argues that Google has become a cesspool of bullshit jobs—engineers rewarded for building projects that are never deployed, or deployed and quickly abandoned, and bloated middle management. The company is trying to change its culture.
I’m reminded of Cory Doctorow’s observation that Google only ever built 1-1/2 products—search and I forget what else. It bought its ad business, which was like Jed Clampett luckily striking oil in his backyard. Google also bought other businesses that have been successful for it: YouTube, Google Maps, and Waze. (Maybe Gmail is the half-business of which Cory speaks?—Google did develop that.)
Google’s spectacular failures with Google Glass, Google+ and Google Reader, to name just three examples, suggest a company whose innovative powers are far more hype than reality. On the other hand, it’s no mean feat for Google to build and maintain its vast, global infrastructure of data centers and subsea cables, and keep its businesses—acquired or otherwise—successful.