I use Instagram the way other people use TikTok (or how I assume they use TikTok—I’ve barely ever used TikTok myself).

Very few people I know seem to use Instagram anymore, so instead of a personal feed of photos, I just see a lot of short videos. Mainly cute animal videos; Insta’s algorithm has sussed out that I like those.

I see that Insta is now introducing unskippable ads in its feed, and if does that to me I’ll just stop using Instagram. I won’t be angry about it or even give it much thought. I’ll just stop. Cute animal videos aren’t hard to find elsewhere on the Internet.