Tumblr is raising rates for Premium membership by 1.75x. And I'm canceling
I’ve been disappointed in the direction Tumblr has taken under Automattic, though I acknowledge that it’s a hard business. None of Tumblr’s four owners has managed to make the platform financially sustainable, despite an enthusiastic user base.
Also, I acknowledge that I am not the target audience for Tumblr. I am old enough to be the target audience’s grandparent.