Open standards make podcasting work
A Few Blockbuster Podcasts Are Making All the Money. I listen to about 90 minutes of podcasts daily, but I only listen to one of the listed top ten podcasts. I haven’t even heard of most of these (though some of the hosts are familiar names — they’re real-life celebrities). That’s a testimony to the excellent richness of the podcast landscape, and that richness is, to a large degree, attributable to open standards.
“Nearly 100 million Americans age 12 and older listen to podcasts every week,” according to this article in the Wall Street Journal.
I started listening near the beginning, 20 years ago, when podcasts were very much a nerd affair. It amazes me that they are now mainstream like TV and radio are used to be.