A conspicuously dressed-down shooter won Olympic silver. Then he went viral.
Rachel Treisman at KPBS.org: While other Olympic shooters showed up wearing “cyberpunk-looking gear … large ear protectors, visors and sci fi-esque shooting glasses, [Turkey’s Yusuf Didek] played it a different kind of cool with regular eyeglasses and barely visible ear plugs.” He wore “a jersey that looked like an ordinary T-shirt, and [shot] with his free hand tucked in his pants pocket,” giving off “a noticeably casual vibe. So casual, in fact, that scores of social media users jokingly wondered whether Turkey had sent a hitman to the Olympics.”